CASE STUDIES
Results That Speak for Themselves
Three businesses. Three industries. One thing in common: they trusted MetroReach Media with their pipeline — and it paid off.
Ridgeway Heating & Cooling
HVAC — Residential service and replacement
The Challenge
Ridgeway had built a solid reputation over 15 years — but it was all word of mouth. When competitors started running aggressive Google Local Services ads and posting daily on Facebook, Ridgeway's phone went from steady to sporadic.
Our Approach
- Built a Facebook and Instagram presence from scratch — educational content, seasonal offers, behind-the-scenes from job sites
- Launched Meta lead gen campaigns targeting homeowners within a 20-mile radius
- Optimized Google Business Profile with weekly posts, review management, and service-area targeting
- Created a content calendar aligned with HVAC seasonality
Results
Before
8–12 leads/month (mostly referrals)
After
~18 leads/month, CPL ~$28, Facebook reach ~8,500/month
“We went from 2-3 leads a week to 15-20. Our phone rings every day now. I haven't thought about marketing in three months.”
Lumina Aesthetics
Med Spa — Injectables, laser treatments, skin rejuvenation
The Challenge
Lumina had a strong local reputation but growth had stalled. Their previous agency charged $6,000/month and delivered generic content. Patient acquisition cost was creeping up.
Our Approach
- Developed a distinct brand voice: clinical authority meets approachable luxury
- Built consistent Instagram and TikTok content: treatment explainers, patient journey stories, provider spotlights
- Launched Meta and TikTok conversion campaigns targeting high-intent aesthetic audiences
- Implemented compliance guardrails for medical claims
Results
Before
12–18 consults/month from social, ~$85 CPL
After
28–34 consults/month from social, ~$52 CPL, Instagram +40% followers
“The content looks better than what our $6,000/month agency was producing — and it actually goes out on schedule.”
The Keller Group
Real Estate — Residential sales team (18 agents)
The Challenge
The Keller Group was doing $40M+ in annual volume almost entirely on referrals and Zillow leads. Zillow costs were rising and conversion was dropping. The team brand was invisible online.
Our Approach
- Built a multi-platform brand presence: Instagram for listings, YouTube for neighborhood guides, LinkedIn for agent recruitment
- Created a listing marketing package: professional posts, neighborhood compilations, video walkthrough scripts
- Launched Meta and Google Ads targeting seller intent
- Developed agent content kits: pre-written posts and shareable assets
Results
Before
~4 seller leads/month, ~15 buyer leads/month
After
~11 seller leads/month, ~31 buyer leads/month, listing win rate 60% → 80%
“The listing marketing alone is worth the retainer. We're winning listings because sellers can see we have a real marketing operation behind us.”
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